So your job descriptions are ready! But have you shortlisted the best places to advertise your openings? Tapping top industry talent has never been more challenging than this. No wonder, recruiters can’t get enough of LinkedIn connections, candidates, and innovative recruiting ideas. Baby boomers are leaving the workforce; Millennials are freelancing, and Gen Z is entering the workforce. And in the midst of all this chaos – digitization is revolutionizing the recruitment process to overcome all the bottlenecks in traditional methods of recruitment.
Fortunately, there are some effective methods of recruitment out there that recruiters can use to attract and recruit top-choice candidates.
Modern Methods of Recruitment
Networking Events
HR events, job fairs, open houses, seminars, and conferences offer a perfect recruitment platform. HR professionals with relevant and sustained relationships can easily acquire candidates and interns from different disciplines at these events. These events can also be leveraged to offer candidates a VR experience. Virtual reality will give your potential employees a realistic picture of your company and culture through an engaging video!
Body Shopping
Body shopping has become one of the most popular methods of recruitment for professional organizations and training institutes that are creating a talent pool for future employment. Potential employers can approach these organizations to recruit trained and skilled talent. These training institutes and professional organizations do the body shopping which is commercially known as employee leasing. Body shopping can be contrasted with strategic outsourcing, an approach that involves cultivating strong relationships between clients and vendors. The main advantages of this approach include full dedication to the project and the establishment of long-term partnerships.
ESOP’s
Companies are now also attracting potential candidates by offering company ownership in stocks to employees through an employee stock ownership program.
Social Media
The possibilities of social media recruiting are endless if you are willing to think beyond the big four – LinkedIn, Facebook, Twitter, and Instagram. Recruiters are now going innovative with their recruitment and selection methods and trying apps like Bumble, Tinder, Snapchat, and Spotify to hunt talent. Why don’t you?
Employer Review Sites
Glassdoor must be a part of every company’s recruitment strategy. In a digital era where everything is rated and reviewed online, including employers; recruiters cannot afford to miss out on this approach. Most modern-day job seekers research the company’s culture, perks, pay, and pros and cons. So make the most of employer review sites and if you find any flaws, now is the time to optimize your methods of recruitment.
Mobile Recruitment and Video Interviewing
A mobile recruitment strategy is no longer an option. In fact, it is the only way to connect with Millennials and Gen Z candidates. A mobile-responsive recruitment process will ensure that you are easily accessible to busy job-seekers and don’t miss out on talented candidates who are always on-the-go.
Video interviewing is a relatively new recruitment method that makes it much easier for recruiters to screen candidates while ensuring a convenient and positive candidate experience. With video interviews, recruiters can ask unlimited questions and view the responses at a convenient time. This lessens the number of on-site interviews and accelerates the initial screening process.
Analytics
If we would have gone in the order of importance, analytics would have topped this list of innovative recruitment methods. Applicant tracking system leverages artificial intelligence to identify if its methods of recruitment are getting them the results they want. ATS also tracks the performance of every source so recruiters know which channel is getting them the most hires successfully.
Applicant tracking systems generate accurate reports that measure everything from sourcing candidates to onboarding new hires. Analytics give recruiters actionable insights into different processes and procedures which enables recruiters to modify their methods of recruitment and maximize the conversion rate.
Inclusive Job Adverts
The wording of your job ads matters a lot; if you are not careful about it, you can hurt the sentiments of various groups of candidate population, including women, older people, ethnic minorities, etc. Consider using an AI-driven writing tool to avoid such a situation and keep your candidate pool as large as possible. This tool can scan tons of documents and, based on data analysis, can predict what kind of job advert can succeed.
Programmatic Advertising
Programmatic advertising is the automated posting of job ads on niche sites that target the candidate profiles you are looking for. However, you need to know your candidates so that you can use programmatic advertising to your advantage.
Talent Pool Database
Your talent pool has candidates that were not hired but are good enough to be saved for future job openings. So, when a new vacancy opens up, searching your talent pool for suitable candidates helps save time.
Rehiring Past Employees
Known as boomerang employees, these employees have worked with the company earlier but left on good terms. Rehiring past employees is a good recruitment strategy as you know their abilities. Boomerang employees eliminate the risk of a bad hire, reduce time to hire, and reduce the cost per hire.
Employment Exchanges
Employment exchanges are not available in all countries. It is a government-run initiative that maintains a record of job-seeking unemployed candidates. You can submit your open roles to the exchange. In return, you’ll get the details of suitable candidates. Although this method is cost-effective, it is mostly suited for blue-collared jobs.
Structured Employment Interviews
Unstructured interviews result in bad hiring decisions based on gut instinct and not on a fair assessment. Structured interviews involve a list of questions that every candidate must answer, thus improving the chances of a fair assessment.
Work Sample Tests
A work sample test is a great way of assessing the candidate’s skills. By giving the potential hires a short assignment, you can see how much forethought they put into their planning and how they get the job done.
Integrity Tests
Integrity tests reveal the behavioural traits of an applicant. Such tests effectively identify a person’s trustworthiness, propensity for honesty, and dependability. By using integrity tests, you can hire a candidate who has a higher likelihood of displaying positive behavior in the workplace.
Conscientiousness Tests
Personality traits define an individual’s work behavior. Conscientious people are often described as self-disciplined, dutiful, achievement striving, orderly, and industrious. And these traits are related to better job performance.
Benefit From the Gig Economy
If you need someone with specific skills for a short time or for certain high-priority projects, you can consider hiring freelancers to do the job. Use a freelance platform to hire a skilled freelancer. You will save money and time as you don’t have to go through your regular recruitment process.
Passive Candidates
In the pre-social media era, passive candidates were almost impossible to get in touch with. Thanks to social networks, you can reach out to any candidate, engage them, and build relationships with them. Once the connection is made, even if the passive candidates aren’t interested right now, your company will probably be the first one that comes to their minds when they decide to make the career move.
Manage the Aging Workforce
Statistics say that the global workforce is aging rapidly. More and more experienced people are leaving the workforce, and there aren’t enough young people available to fill the void. In such a situation, you can ask your top experienced workers to delay their retirement. Also, consider including them in your recruiting plans. Your older workers have a wealth of experience; so, create a kind of mentoring program where they can transfer this knowledge to younger employees.
Companies that want to clear the clutter need to be creative with their recruitment methods & HR assessment tools. And, adopting technology can add real value to these effective methods of recruitment.
