Hiring a Content Writer is one of the prime needs of an organization. In recent times, content plays an important role to attract target audiences. A good piece of content is helps in improving brand reputation. In addition to this, content also helps in building a strong relationship with the customers. The purpose of content is to provide information to sell/promote products and services.
What does a Content Writer do?
A Content Writer composes blogs, articles, website content, newsletters, catalogs, etc. for the company. He/she should structure the content in such a way that it should reach the target audience. This will help the company to reach maximum people in a shorter period. Furthermore, the content is helping and encouraging the customers to take an action such as buying a product or service from the company.
Responsibilities of a Content Writer
- Writing well-structured content.
- Submitting content to the Editor for review.
- Proofreading and editing blogs before publication.
- Working in collaboration with the Marketing and Design team.
- Coming up with new topics to meet customer’s needs.
- Promoting content on social media networks.
- Using Search Engine Optimization (SEO) guidelines.
- Conducting thorough keyword research and many others.
If you are looking for a detailed job description for a Content Writer role, then we have an engaging one written by an HR Expert.
Next, we will see how to evaluate a candidate.
How do you evaluate a Content Writer?
- Knowing how much the candidate knows the company.
- Understanding the products and services offered by the company.
- Identifying the target audiences.
- Understanding how the candidate strategically engages with the audience.
- Asking the candidate to write a sample blog.
- Knowing how well the candidate can manage time.
Now that you have all the required information to hire a Content Writer for your organization. Let us make a list of the questions that you’re looking for. You can ask these questions to your prospective candidate in order to evaluate them faster.
Here are the top 20 questions for a Content Writer role
From your perspective, what are the full components of good content?
What does keyword search mean?
How did you get the idea for writing on a particular topic given by an organization?
What is your content writing strategy for a client or a brand?
Depict the basic differences between an article and a blog.
How can you improve your grammar as well as your writing skills?
Tell me the methods on how you determine your target audience.
What are the ways you can find the tones of a particular content?
What are your strengths as a Content Writer?
How do people on the internet find your content?
Tell me your skills with Social Media Optimization (SEO).
Mention the tools and software’s used by the Content Writer to speed up the work.
How many pieces of content can you deliver in a week?
What are the techniques that you can implement to make your content SEO-friendly?
Do you have any experience working with Content Management System?
What are the ways to check if your content is doing well?
Mention some proofreading techniques.
According to you, what is the difference between Copywriting and Content Writing?
What are the things you enjoy the most about Content Writing?
What are you reading currently?
These were the top 20 questions for the Content Writer role. Make use of these questions to level up your recruiting game.
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