In today’s competitive scenario, focusing on candidates is equally important. The candidates need to have a positive experience. A bad impression can hamper your reputation and credibility. 52% of candidates consider rejecting a job because they have poor experience.
So, how can you meet their changing expectations? This is where candidate relationship management comes into the picture. It is a strategy that improves candidate’s communication and employer branding. Read it to know what candidate relationship management is.
Also, learn the best practices for candidate management. Know how to implement these candidate relationship management strategies as well.
What is Candidate Relationship Management?
Candidate relationship management can also be called a talent acquisition strategy. It helps you pick the most qualified candidates and attract them to your company. The CRM engages candidates and generates a positive environment.
Many businesses use candidate relationship management software. They can get accurate candidates’ data with this. So it helps them make sound hiring decisions. Also, the use of this software has increased to 74%. It happened because it can handle larger numbers of applicants. Besides this, things the CRM software can do are:
- Send customized messages to candidates
- Move prospects through the recruitment funnel
- Track applicant information
- Automate hectic hiring tasks
- Use data and analytics
5 Candidate Relationship Management Best Practices
Every candidate relationship manager must use best practices to attract the best talents. Otherwise, they may not get the desired results from the candidate management process. Let’s know some best practices for candidate management.
1. Develop the Right Tech Stack
You should choose the right tech stack to ensure effective candidate relationship management. By doing so, you can make the process more efficient and quick. So, choose the right technology and combine it with different tools for optimization.
- Video conferencing software
- ATS or Application Tracking System
- Talent Assessment Software
- Employee Referral Programs
2. Take Advantage of Recruitment Marketing
The recruitment marketing goes beyond the traditional job posting. It is when you market yourself that you catch the attention of candidates. Through this, you can attract candidates that align with your business objectives. It also promotes improved communication between employers and potential hires.
3. Pay Attention to Candidate’s Communication
Communication is important for candidate management in recruitment. By communicating, you can build stronger relationships with the candidates. You should provide timely updates throughout the hiring process. You must also acknowledge receipt of applications. It will be good to give constructive criticism to all unsuccessful candidates.
4. Engage in Both Passive and Active Recruitment
The most common form of hiring is active recruitment. But you can add passive recruitment to your hiring toolbox. Always maintain a balanced approach to candidate relationship management. You can try active sourcing techniques like career fairs and job postings. However, you should never underestimate the power of passive hiring. You can target employed individuals.
5. Establish a Positive Employer Brand
Employer brand is important to maintain candidate relationships. You should always have a positive reputation and prioritize employee satisfaction. 75% of candidates are likely to apply for a job because of the employer’s brand. The applicants base their perceptions on the following:
- Review sites
- Knowledge about your services
- Shared network, which overlaps with the employer base
Implementing Candidate Relationship Management Systems for Recruitment
In today’s job market, you must use candidate relationship management systems to attract top talent, which will help you track candidate data and nurture relationships. But how can you implement it?
- Knowing your needs before implementing CRM systems is important. You can consider factors like hiring complexities, volume of hires, etc. Understand your pain points and challenges that a CRM system can address.
- Then, choose the right CRM solution that caters to your unique needs. Choose a system that has good features, scalability, and integration capabilities.
- You need to customize and configure the CRM system to meet your needs. Check if the system is user-friendly and implementable.
- Training is an important part of using any CRM system. You can offer customized training to address users’ questions.
- Now, track the customer performance of the CRM systems and key metrics. They include candidate engagement, time-to-fill, and conversion rates.
Conclusion
You must build a strong talent pipeline with candidate relationship management strategies. It will help you collect candidate information in less time. So, choose the best CRM tool and maintain good candidate relationships.
Choose Jobsoid, an all-in-one, automated, powerful hiring solution. It has the best features that simplify the recruitment process. Contact us and watch your hiring efforts flourish.
