The Best Recruitment Strategies for the Hospitality Industry

The global hotel and resort industry market is estimated to grow at a CAGR of 8.1% and reach USD 1.27 trillion by 2031. This shows how big the hospitality industry will be in the next few years.

With increased demand for services in the hospitality industry, the demand for the best hires will increase. There’s a diversity of roles, so it can be difficult to track them. As a result, businesses may use technology in the hospitality recruitment industry to fulfill their demands.

But how do you improve the hospitality recruitment strategies to fulfill demands? Let’s take a look at it.

Specifics of the hospitality recruitment industry

Since the post-pandemic stage began, the hospitality industry has undergone several challenges. Some of the major challenges in the hospitality recruitment process are as follows:

• Part-time jobs

  A significant number of young people work in the hospitality industry. Comparatively, 19.6% of young people work in the hospitality industry, most of whom are part-time. Apart from this, they also work in other fields.

• Need for customer-facing roles

  While there are various job opportunities in the hospitality industry, customer-facing roles are most in demand. Nonetheless, the scarcity of these positions must be due to a lack of people skills.

• High turnover

  The hotel industry is always in need of workers, given the high rate of employee turnover brought on by stress at work. With a persistent need for new hires, there is a high employee turnover rate.

• Seasonality

  The hospitality industry is a seasonal field. Thus, there’s a huge demand for employees during a particular period. This demand should be catered to for better business growth.

7 strategies to improve the hospitality recruitment process

Once you’re in the hospitality recruitment industry, you must ensure you’re hiring the right talent. Some of the major strategies to improve the hospitality recruitment process are as follows:

1. Focus on referrals

   Referral employees often perform 15% better than other hires while providing a 45% higher retention rate. Thus, you can create a referral program so your current employees can bring people from their network.

   Leveraging referrals also plays an important role in understanding how your current employees feel about you. If they welcome people from their network, it is a sign that they’re happy at the workplace.

2. Follow the latest hiring trends

   There’s a vast talent pool, so why don’t you leverage it? After the pandemic, workplaces have significantly changed, especially in hiring.

   You must follow the latest hiring trends when recruiting for the hospitality industry. You may observe the current hiring trends across the hospitality industry and reach out to your potential candidates accordingly.

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3. Define the hospitality job roles

   Recruiting in the hospitality industry comprises different roles. As a result, not everyone who applies for a job in the industry will be a ‘perfect fit’ for the role. Thus, you should define the roles correctly.

   Defining the hospitality job roles carefully prevents the risk of wasting time. As a result, candidates who meet your requirements will only apply for the position as the candidate pool reduces.

4. Try peer interviews

   Peer interviews often help you choose the best talent. You should delegate the responsibility of hiring to people who are involved in the job and understand what the requirements are. This will help you understand the abilities of the potential hire.

   When you’re conducting peer interviews, it will also help you understand whether the respective person is fit for the job or not. Collaborative employment will also help build a positive environment for the current employees. As a result, the team’s morale also improves.

5. Give rewards for good behavior

   Although bonuses are usually offered for higher positions in the hospitality industry, you should expand this to everyone. When recruiting for all positions across the hospitality industry, mention the perks and rewards they will receive for their behavior.

   Giving rewards helps in creating a positive atmosphere while increasing the retention rate. As the retention rate for your company improves, you may also work on streamlining the recruitment process to bring the best talent pool around.

6. Offer flexible work schedule

   The millennial and Gen-Z workforces will change in the coming years and have different expectations. Unlike corporate sectors, remote or hybrid options aren’t available in the hospitality industry. Thus, provide a flexible work schedule.

   A flexible work schedule can be essential in creating a positive environment. Moreover, mentioning this is likely to attract more talent.

7. Use social media for recruitment

   Social media can be one of the best ways to enhance your recruitment process. Most candidates are also active on social media platforms like LinkedIn and Instagram, and job portals.

   You may run social media campaigns from time to time to enhance your recruitment strategy. This can help you reach out to your potential candidates quickly.

Wrapping Up

The hospitality industry was severely affected by COVID-19, but it has come back stronger and isn’t going to slow down any time soon. Significant employee demand will always exist, so you must streamline the hiring process. Taking the necessary steps can help attract the best candidate from the talent pool.

You may rely on technology if you need help keeping up with hiring. At Jobsoid, we have made recruiting easier for businesses across different industries. Schedule a demo to understand how Jobsoid can help you make recruiting easier.